Posts Tagged: marketing
Marketing your new start-up company is very important. A good marketing campaign can make or break new companies, especially if they are in competitive industries like technology, media, professional services, etc. But a lot of people don’t have a budget to finance multimillion-dollar marketing campaigns that will “guarantee” them a success.
Luckily, there are some creative and cheap ways you can market your start-up and reach the audience you want. We will cover four ways that are proven to be most successful and require little previous knowledge in marketing strategies.
Be present in media
Firstly, media is still the driving force in marketing and you should take full advantage of it. But what’s hard about it is making yourself stand out from the crowd. Media has always looked for the most interesting stories to report on, so your job will be to craft a unique story about your business for media and consumers. Be precise and target places where your business matters. If you spread yourself too thin or focus on wrong places you won’t get a single client out of your whole marketing campaign.
Additionally, don’t hope to start with newspapers and other top-tier press immediately. Their attention is pretty hard to attract, but if you start with blogs and build your way up, at one point they will certainly notice you and hopefully report on your business.
Use cross promotions
Cross-promotion is a great way to spread the word about your business. There are a number of creative ways to approach this kind of marketing, but probably the best and the easiest one is to advertise your company in places your potential customers might be. For example, if your targeting audience is elderly people, then give out information about what you are doing in the form of flyers, pamphlets, etc. at retirement homes, parks and other local gathering places. You can also do this online by visiting websites that are frequently visited by your target demographic.
You should always start simple and give information about your company only, but later this cross-promotional stuff can grow. You can even partner with other businesses that are in the similar industry as you and advertise your services as a part of their package and vice versa.
Make promotional merchandise
This is an old-school marketing strategy, but still very much effective. Promotional merchandise is used to spread the word about your company and to remind your clients that you are still there and relevant. You don’t need to go overboard by ordering hats, t-shirts, and bags, but small items like pens, cups, calendars, lighters and slap bracelets are a perfect way to promote your start-up business.
Hire a professional company that will design and make all these items or you can design them yourself. Either way, make sure that they’re of high quality and unique design. No one wants to hire a company that can’t even make proper promotional merchandise.
Get a website
Lastly, if you don’t already have a website then make sure you get one as soon as possible. A lot of companies undervalue the importance of having a website and rely only on their Facebook page, Twitter account, etc. This is not a good marketing strategy. Even though social media platforms can generate a lot of traffic, you always need to have your home base, a place where you have complete control.
If you can’t afford custom designed websites, then you should use platforms like Squarespace that offer templates and easy ways to create your own website. With these platforms, you will have a professional looking website in no time.
And that’s it from us. As you can see marketing campaigns don’t need to be expensive. There are plenty of ways to advertise your start-up business and not spend your entire budget on it. Just remember to be creative and unique so you can stand out from your competition.
Many people have a hard time telling apart what digital marketing is and the different ways it incorporates social media. It is imperative to understand that while social media platforms are used for connecting and interacting on a large scale, it can be used as part of digital marketing. In order to promote a business and raise brand awareness.
Social Media Promotes Communication
In essence, businesses and individuals can use social media to connect and communicate with customers, making it easier to get the message across. Moreover, thanks to globally connecting people, it is possible to find out about news faster than ever before.
Use Social Media for Promotion
Many companies adopt social media strategies, not only to connect with their customers in order to gather feedback but, also to promote their business. It is easier to share posts and videos about your business online and hope to expect people outside your target audience to be aware of it as well. Furthermore, communicating with your customers will allow for a better understanding of what they want and what you need to change about your business.
What is Digital Marketing All About
Marketing your business nowadays is done differently than it was in the past. So much so that results are instantaneous and you will have feedback readily available for you to look through if you need to change anything. Digital marketing makes it also possible to implement various strategies which can make your promotion more successful. Grasping the basics of digital marketing are crucial if you want to take advantage of what it has to offer.
Are These Two Phenomena Mutually Exclusive?
Although social media could be categorised under digital marketing strategies, they are not mutually exclusive. Depending on the type of business you are running, you can use one to promote your products and the other to stay in touch with your customers. Being able to find new customers without having to spend a lot of money will be more than useful for any business, which could help focus resources on other important matters.
Starting Your Digital Marketing Strategy
While it might seem easy to come up with a strategy right off the bat, it will require time and preparation. Instead of having to go through a long process of finding the best strategy for your business, you can hire a professional digital agency to help you out. They will have plenty of expertise to steer you in the right direction and to give you pointers on what your next move should be.
Stay Ahead of Competition
One of the main reasons of marking your business’ presence on various social media platforms is to be aware what ongoing trends are, and how to take advantage of them. Even more so, you will be able to find out what your competition is up to and try to act before they can outshine you. Reaching out to your customers will be necessary if you want your business to thrive and become more successful. Without the help of social media, it is going to be extremely difficult.
In order for your business to become more successful, it is vital that you understand the underlying marketing strategies you can use on social media and how to improve your digital marketing approach. Connecting and reaching out to people is one thing, but, unless you are able to make the most of it, you will still have to learn to embrace digital marketing trends. Keep an eye out on what makes a good strategy and you will be able to better promote your business.