Whether you personally love it or not, you have to admit coffee really is one of the most popular beverages in the world. With the numbers that show that almost half of the population drinks coffee, it’s understandable why your Instagram feed is full of latte art and artistic espresso shots.
It’s the same when it comes to business – start up coffee shops are getting more and more popular and it’s a very healthy market, with a lot of potential to grow. However, a simple need for more coffee shops won’t protect your startup from failing – you need insider’s information to guide you through the process of starting up your own coffee shop.
Make use of the competition
Many independent coffee shops’ owners fear the large, commercial coffee chains but you should realize that you can turn that into your advantage. Young people nowadays are getting tired of Starbucks and they want something new, independent, and undiscovered.
That’s why you shouldn’t fear the established players in the business – on the contrary, many coffee shops’ owners decide to open their independent place right next to the established one and then try to attract the customers by offering something different. Now, attracting new customers to try out your product is easy – keeping them coming regularly is a whole other thing but make sure you use your competition wisely to get things started.
Pick a good team
It goes without saying that baristas are the cornerstones of every small coffee shop, so make sure you find and keep the quality ones working for you. Business experts suggest that you should go slowly with the hiring and be patient – finding a trusting team that will understand and support your idea can be a long-term process.
Providing good conditions for your workers is essential if you want them to stay which is a must if you want to create a team that is well-informed about your business, customers, and coffee brands. Familiar faces can create a welcoming atmosphere for your guests and make them fall in love with your place.
Showing that you’re different from your competition sounds like it’s easier said than done but there are plenty of ways to stand out from the crowd and offer your customers something others don’t have. It’s all about finding the unique selling point and daring to go the extra mile.
For example, you can consider white label coffee and thus take your business to another level. That means that you’ll get a team of roasters, marketing strategists, and visual designers to help you build your own brand of coffee and offer something unique to your customers. Pick your flavor, design your package, and start selling it in your store – this will surely show your customers that you know your coffee.
Limit the assortments
If you’re a small business, act like it – many newbies in the business make a mistake of thinking that wide assortment is going to be a huge competitive advantage but put yourself in your customers’ shoes. When you’re thirsty or hungry (or both), having a lot of options to choose from can only give you anxiety and make the decision harder. That’s why a good strategy for your small coffee shop is to cover every category but with only a few thoughtfully chosen products.
Remember that every new item on the menu means extra management costs so try to keep it simple. A few coffee flavors, sizes, and types of food or drink will be more than enough to keep your customers satisfied and your business running smoothly.
Picking the right location and designing an attractive interior is important for a coffee shop, but these few tricks mentioned above will make your business competitive and prolong the life of your startup. Know what you’re selling, assemble a good team, and differentiate from your competition – and you’ll be good to go.