People seem to be often confused on what marketing represents. When you start mentioning content marketing, the head scratching starts to kick in. It’s because it can be loosely defined as content distributed (in one way or the other) to a targeted audience online. Innocuous as it is, this definition is an umbrella to an insanely flexible variety of strategies, and this is where most of the confusion lies.
Content marketing is like the Himalayas – it’s easy to tell what it is, but if you dare to try and map it out, you are overwhelmed by the number of possibilities you can approach it and little creases and ravines you’ll come across along the way will just confuse you. The trick is to go with the flow.
If you understand this basic definition, you are well on your way to understanding what content marketing, a crucial cog in every business entails, especially if you are a business owner yourself.
The fight is real
We are all fighting for our own “product stand” in a hectic online marketplace. It resembles, now more than ever, one of those insanely colorful and overwhelmingly busy Istanbul markets on which every seller shouts for your attention, doing everything he can to be louder and more noticeable than the next guy.
A growing number, as well as the diversity of people that are using the internet, is calling for more striking marketing strategies, and content marketing has stepped into this whirlwind laden stratosphere as the best possible choice for both business owners and clients. It’s one of the most important things nowadays because it builds the company brand.
Thankfully, it’s becoming more accessible and more user-friendly
Sometime ago, let’s say – up until thirty years ago – marketing was a kind of razzle-dazzle reserved for people that seemed to us like magicians. These incredible marketing executive archetypes mashed up business models with psychology, sociology and math to create quality marketing.
The marketing was accessible, but the doctrine that leads to a pacific marketing wasn’t. These days, the internet has created a sort of egalitarian society, as far as information and knowledge goes. With the help of certain guidelines, even self-taught (but smart) kids can create an amateur platform that can end up selling their product. They can cut off the middle man and create content marketing for their own product, though let’s presume the amount of time it will require becomes unbearable at a certain point.
Thankfully there are open-source and free content management systems like WordPress which has become insanely omnipresent. By 2017, an impressive number of circa 10 million websites are using WordPress. That’s why online marketing has turned into such an abundant ecosystem for hosting, maintenance and support companies like WP Perk that alleviate you from running a WordPress website, freeing you up to concentrate on other matters.
The future is all about quality…
These matters are often related to one of the most important factors that decide whether your content marketing serves its purpose to the fullest – the quality. The quality is determined by how well you know your client. As a business owner, you need to focus on your relationship with the clients and how to further elevate that dynamic.
Believe it or not, one of the things that are predicted to be the most important issue that will decide the fate of many businesses is emotional engagement, yes, the one thing that is generally impossible to relate to corporate mentality.
… And equality
In order to emotionally engage your clients, you’ll have to put a lot of effort into getting to know them individually, because as far as content marketing goes, the key thing is that the client feels as if that quality content is specifically fashioned to him or her – in other words, each of us will be equal in the eyes of the business and special through the lens of the marketing.
It’s understandable if this future seems unlikely. After all, this is not the first time this story has been shared among even the most savvy businessmen. Up until now, as far as quality and emotional engagement goes, we’ve seen them “talk the talk, but not walk the walk” for as long as content marketing is among us. However, it seems we are more likely to break the new grounds than we’ve ever been (but this is a whole new world of topics for another time).
We are faced with a peculiar phenomenon – no matter the age and ethnicity, the attention span of people is getting noticeably lowered. Most of us are content (pun intended) with just sliding our thumbs across our tablet screens, demanding, like resigned millennial despots, our dried-up sense of interest is satisfied. This is where content marketing comes into play.
It is an irreplaceable tool of every self-respecting businessman in the 21st century, and it will only go and develop into a behemoth of a topic (and you could argue it’s there already) bigger and taller than the most gargantuan mountain range in the world.