In the modern world of content saturation and a vast competitive global market, customer experience is essential for creating long-term business success. A sound business strategy aimed at decreasing expenses and maintaining an exponential growth rate will prioritize client retention above anything else as attaining new clients can cost as much as five times more than maintaining and nurturing existing ones. Here is how to ensure client satisfaction and give your office guests a world-class welcome.
Boast a ravishing smile
An honest smile can open an ironclad door and win over the toughest of hearts. One of the best ways to make your clients feel at ease and welcome in your humble abode is to portray a calm, friendly and smiling persona that will put the needs of their clients first.
Moreover, you should practice smiling even when you are not talking to your clients in person. People are intuitive creatures, and clients are more likely than not to sense your mood over the phone, whether you are anxious, disinterested, or in fact, smiling. By smiling over the phone, you are elevating your mood and becoming more open for a productive meeting ahead.
Greet them like a gentleman
There is nothing that can ruin a meeting and prevent any deals from being struck like an inadequate greeting. You need to welcome your clients into your office with a smile and a firm, friendly and warm handshake, maintaining eye contact and addressing every person by their name.
In case you happen to be occupied with an important phone call or a prolonged meeting, take the time to acknowledge the client’s presence, smile, and quickly proceed to wrap up any current tasks so that you can devote your full attention to your guests.
Eliminating any distractions during your client’s visit will show that you mean serious business and that you respect your guests and in turn, they will feel welcome and consider you a solid, long-term business partner. A distraction can be anything from constant phone ringing to message alerts on your phone or computer, so make sure you conduct your affairs in a private, quiet setting that will promote productivity and trust.
Office appearance is crucial
From the minute they park their car to the moment you see them out the door, you want your clients to be dazzled by the clean, transparent and professional appearance of your office. Therefore, it is of the utmost importance that your office is tidy and clean, and your employees at their best behavior.
Try to declutter the office of any unnecessary elements and stick to a professional setting that radiates productivity and warmth. As a finishing touch, offer refreshments to your guests and let them enjoy some relaxing tunes while they wait for you to invite them into the office.
Do your research
Researching your client’s interests and hobbies shows that you are interested in their personal lives and well-being, thus creating a unique, trusting relationship. Be sure to find out your clients’ likes and dislikes, ask about their family and their well-being, and spark a friendly conversation about their hobbies if they appear willing to share and discuss these topics.
Build an engaging break room
There are few things in the business world that entice distrust as much as a messy workplace, and letting your employees take their breaks in front of the office, smoking cigarettes, eating and gossiping will make the client think that you don’t have the crew of your own ship under control.
In order to avoid the risk of seeming unprofessional, you should build an engaging break room for your employees to enjoy in peace, a place where they can relax and recuperate. The room can have anything from comfortable seating and pillows to lunch tables and a small kitchen.
You can also build have an entertainment center built and then add a gaming console to let your team blow off some steam. To this end, you should find a pro for wall mounting your TV because this type of installation will not only save you some space, but also ensure optimal viewing position and protect your unit from accidental bumping or tipping.
Maintain frequent communication
Finally, you want to maintain frequent follow-up communication with your clients, nurture your friendly correspondence and notify them of any news, changes, and even send out questionnaires to help better your services and solidify your partnership. Be sure to send out regular emails that will give useful technical tips and tricks to your clients at no extra charge as a sign of good faith and of your appreciation for their business.
Being a good host is what business is all about. People want to feel welcome and respected at all times, and by implementing these essential guidelines, you will have no problem building up a trustworthy reputation and ensuring exponential, long-term growth.