Marketing your new start-up company is very important. A good marketing campaign can make or break new companies, especially if they are in competitive industries like technology, media, professional services, etc. But a lot of people don’t have a budget to finance multimillion-dollar marketing campaigns that will “guarantee” them a success.
Luckily, there are some creative and cheap ways you can market your start-up and reach the audience you want. We will cover four ways that are proven to be most successful and require little previous knowledge in marketing strategies.
Be present in media
Firstly, media is still the driving force in marketing and you should take full advantage of it. But what’s hard about it is making yourself stand out from the crowd. Media has always looked for the most interesting stories to report on, so your job will be to craft a unique story about your business for media and consumers. Be precise and target places where your business matters. If you spread yourself too thin or focus on wrong places you won’t get a single client out of your whole marketing campaign.
Additionally, don’t hope to start with newspapers and other top-tier press immediately. Their attention is pretty hard to attract, but if you start with blogs and build your way up, at one point they will certainly notice you and hopefully report on your business.
Use cross promotions
Cross-promotion is a great way to spread the word about your business. There are a number of creative ways to approach this kind of marketing, but probably the best and the easiest one is to advertise your company in places your potential customers might be. For example, if your targeting audience is elderly people, then give out information about what you are doing in the form of flyers, pamphlets, etc. at retirement homes, parks and other local gathering places. You can also do this online by visiting websites that are frequently visited by your target demographic.
You should always start simple and give information about your company only, but later this cross-promotional stuff can grow. You can even partner with other businesses that are in the similar industry as you and advertise your services as a part of their package and vice versa.
Make promotional merchandise
This is an old-school marketing strategy, but still very much effective. Promotional merchandise is used to spread the word about your company and to remind your clients that you are still there and relevant. You don’t need to go overboard by ordering hats, t-shirts, and bags, but small items like pens, cups, calendars, lighters and slap bracelets are a perfect way to promote your start-up business.
Hire a professional company that will design and make all these items or you can design them yourself. Either way, make sure that they’re of high quality and unique design. No one wants to hire a company that can’t even make proper promotional merchandise.
Get a website
Lastly, if you don’t already have a website then make sure you get one as soon as possible. A lot of companies undervalue the importance of having a website and rely only on their Facebook page, Twitter account, etc. This is not a good marketing strategy. Even though social media platforms can generate a lot of traffic, you always need to have your home base, a place where you have complete control.
If you can’t afford custom designed websites, then you should use platforms like Squarespace that offer templates and easy ways to create your own website. With these platforms, you will have a professional looking website in no time.
And that’s it from us. As you can see marketing campaigns don’t need to be expensive. There are plenty of ways to advertise your start-up business and not spend your entire budget on it. Just remember to be creative and unique so you can stand out from your competition.