Website Planning Worksheet

This Website Planning Worksheet provides a comprehensive outline of the main requirements for developing a website. It covers essential aspects such as goal setting, target audience, content strategy, design and branding, functionality, SEO considerations, mobile responsiveness, user experience, and ongoing maintenance.

1. Define Your Goals:

  • Clearly identify the purpose and objectives of your website.
  • Determine what actions you want visitors to take on your site (e.g., make a purchase, submit a contact form, sign up for a newsletter).

2. Target Audience:

  • Identify your target audience and understand their demographics, preferences, and needs.
  • Consider their browsing habits, devices they use, and any specific accessibility requirements.

3. Content Strategy:

  • Determine the types of content you want to include on your website (e.g., text, images, videos, testimonials).
  • Create a content plan, including the number of pages, main sections, and any specific features or functionalities required.

4. Website Structure:

  • Develop a clear and intuitive navigation structure that allows visitors to find information easily.
  • Consider organizing content into logical categories or sections to enhance user experience.

5. Design and Branding:

  • Define your brand identity and ensure it is reflected in the website design.
  • Determine the color scheme, typography, and overall visual style that align with your brand image.

6. Functionality and Features:

  • Identify any specific features or functionalities your website requires (e.g., e-commerce capabilities, contact forms, blog).
  • Consider integration with third-party tools or platforms (e.g., social media, email marketing, analytics).

7. SEO Considerations:

  • Research relevant keywords and incorporate them strategically throughout your website content.
  • Optimize meta tags, URLs, and headings to improve search engine visibility.

8. Mobile Responsiveness:

  • Ensure your website is fully responsive and optimized for mobile devices.
  • Test your website on different screen sizes and browsers to ensure consistent user experience.

9. User Experience (UX):

  • Focus on providing a seamless and intuitive user experience.
  • Consider factors such as page load speed, clear call-to-action buttons, and easy navigation.

10. Maintenance and Updates:

  • Plan for regular website maintenance, including security updates and bug fixes.
  • Determine who will be responsible for updating and managing the website content.